Content is a vital tool that needs to be used to attract and engage new audiences and take them through to sales engagement and onto customer engagement. Unfortunately many businesses have adopted content marketing without a well thought out content strategy that takes into account their audience needs and not just their own and is able to demonstrate any tangible ROI. Here we discuss all the key considerations you need to bear in mind if you are to have a content strategy that delivers a commercial return.
THE SPINNING WHEEL OF ENGAGEMENT
AN INTRODUCTION TO CONTENT MARKETING
THE INS AND OUTS OF CONTENT MARKETING
CONTENT MARKETING STRATEGY: THREE WORDS, MANY MEANINGS
MOST CONTENT MARKETING LACKS STRATEGY
WHAT A MATURE CONTENT MARKETING STRATEGY SHOULD LOOK LIKE
CONTENT STRATEGY EBOOK: HOW TO ACHIEVE COMMERCIAL CONTENT MARKETING