Breaking away from the day-to-day to understand the strengths and weaknesses of your customer engagement can be a hard thing to do. Over time, most businesses have added new processes to legacy systems or disciplines and have lost track of all of the operations and customer contact they have going on at once. However, your audience sees you as a single business and expects to be communicated with as such. Sadly many businesses communicate based on their internal silos resulting in their audience having a disjointed and often bad experience which reduces conversion and retention rates. This is why we offer a comprehensive range of services that allows you to understand your current customer communications, content, technology capabilities and processes. You can choose to have any of these services in isolation or a complete audit depending on your individual requirements. See below for more details on each of our marketing capability review services.”
OUR CUSTOMER ENGAGEMENT REVIEW SERVICES
We conduct a complete review of your communications to give you a clear picture of all your audience touchpoints and determine what is working well, what could work better and areas requiring improvement. This review can be as broad or specific as you need
We conduct a complete review of your content, which ideally includes marketing, sales and customer content to ensure we understand the complete customer experience. We also review your content strategies to identify your current ROI, strengths, quick wins and areas of improvement
We conduct a review of all or some of your marketing technologies to help you understand how they all work with each other. This will include understanding data flows, recommendations on new technology you can implement and streamlining existing technology
We conduct a review of the internal processes that are responsible for your customer engagement in order to give you a clear picture of what is working well, quick wins and what needs improving. This can be as small as reviewing a single end-to-end process or a wider functional review
TAKE OUR FREE CUSTOMER ENGAGEMENT MATURITY TEST
Despite our comprehensive range of customer engagement review services, we want to help all organisations make their customer engagement more intelligent and the key in achieving this is knowing where to start. This is why we have developed a FREE online customer engagement maturity test. This determines how advanced or not your customer engagement is, giving you a score between one and five and comparing you to other industries and with competitors in your own industry. Our model is benchmarked against research data that looked at 450 companies across seven industry sectors and 12 countries. The results from the survey provide a valuable benchmark for any organisation wishing to understand their position among their peers. There are 10 questions to answer and at the end of completing the survey you will be able to compare your score to the research results. This is only a high level report on your current capabilities, so if you would like a more in-depth review of your current customer engagement capabilities with a clear plan of what to do next, please get in contact.