In order to engage more intelligently with your customers you need to minimise or where possible, eliminate obstacles that make communicating more difficult. In a lot of businesses, communications silos are rife, meaning the customer gets a disjointed experience with the business that can reduce conversion and increase customer turnover. Here we discuss all the key considerations you need to consider if you are to have joined up communications.
WHAT IS A COMMUNICATIONS SILO?
THE PROBLEM WITH SILOS
HOW SILOS IMPEDE CUSTOMER-CENTRICITY
BREAKING DOWN THE SILOS TO BECOME CUSTOMER-CENTRIC
ALIGNING COMMS SILOS EQUALS BUSINESS BENEFITS
CUSTOMERS HATE BADLY MANAGED COMMUNICATIONS
WHERE EXISTING CUSTOMER CONTACT GOES WRONG
HOUSTON WE HAVE CONTACT
THE IDEAL APPROACH TO CUSTOMER CONTACT
WHERE TO BEGIN WHEN CONSIDERING YOUR CONTACT STRATEGY
CUSTOMER CONTACT THE INTERNAL DIMENSION