Joined up communications

In order to engage more intelligently with your customers you need to minimise or where possible, eliminate obstacles that make communicating more difficult. In a lot of businesses, communications silos are rife, meaning the customer gets a disjointed experience with the business that can reduce conversion and increase customer turnover. Here we discuss all the key considerations you need to consider if you are to have joined up communications.

What-is-a-comms-silo-thumb
The-problem-with-silos-thumb
How-silos-impede-customer-centricity-thumb
Breaking-down-silos-to-become-customer-centric-thumb

WHAT IS A COMMUNICATIONS SILO?

THE PROBLEM WITH SILOS

HOW SILOS IMPEDE CUSTOMER-CENTRICITY

BREAKING DOWN THE SILOS TO BECOME CUSTOMER-CENTRIC

Aligning communications silos
Customer hate poor marketing communications
Where customer contact strategy is going wrong
Houston we have contact thumb

ALIGNING COMMS SILOS EQUALS BUSINESS BENEFITS

CUSTOMERS HATE BADLY MANAGED COMMUNICATIONS

WHERE EXISTING CUSTOMER CONTACT GOES WRONG

HOUSTON WE HAVE CONTACT

Customer contact best practice
What to consider with your contact strategy
Get internal stakeholders behind contact strategy

THE IDEAL APPROACH TO CUSTOMER CONTACT

WHERE TO BEGIN WHEN CONSIDERING YOUR CONTACT STRATEGY

CUSTOMER CONTACT THE INTERNAL DIMENSION