Many businesses will have already done some form of customer journey mapping but often it is done from their own perspective and not from their audience’s perspective. The key to good customer journey mapping is to take into account your various audience personas, understand a common ground for you to communicate to them with, understand their ordinary world and what would cause them to want to engage with you and then map what information they need in order to be able to reach their goal, which ideally is a commercial goal you can measure. Here we discuss the various approaches to customer journey mapping, what you need to consider and the best approaches in order to engage more intelligently with your current and future customers.
EVERY JOURNEY STARTS WITH A SINGLE CONTENT STEP
UNDERSTANDING THE ROLE OF CONTENT IN YOUR CUSTOMER JOURNEYS
THE BUSINESS BENEFITS OF CUSTOMER JOURNEY MAPPING
WHAT DO I NEED TO DO DIFFERENTLY TO BE CUSTOMER CENTRIC?
HOW BEING CUSTOMER CENTRIC DRIVES BUSINESS GROWTH
HAVE YOU BOUGHT YOUR OWN PRODUCT?
NOT ANOTHER PHANTOM MENACE
BEST PRACTICE IN CUSTOMER JOURNEY MAPPING