Technology and the rise of digital communications as part of everyday life has completely changed how people communicate and marketers are at the forefront in responding to this change. With audiences becoming used to engaging in an intelligent way due to clever algorithms by Google or Facebook tailoring content that is relevant to each individual user, this expectation has transferred to how they communicate with everyone else. If businesses don’t adopt new approaches and embrace technology, they risk becoming irrelevant to their audience. Here we discuss the latest technology developments, new approaches to marketing, advanced analytics, how to best use data and how to deliver commercial value in the modern world of marketing.
WHAT IS INTELLIGENT CUSTOMER ENGAGEMENT?
YOUR ROLE AS MARKETER NEEDS TO CHANGE… AGAIN!
WHY NOW FOR INTELLIGENT CUSTOMER ENGAGEMENT?
THE DAWN OF COMMERCIAL MARKETING
MEASURING THE NEW ROI OF MARKETING
CHANGE HOW YOU MEASURE YOUR MARKETING ROI